How does SEO work?
If you are wondering how SEO works, look no further, we are here to simplify it for you – with pictures!
Google sends out bots which are called spiders that crawl websites on the web.
The spiders add pages which are adequately optimised and catalogue them in the Google index, much like files in a massive filing cabinet.
When a website user enters a word or phrase into the Google search bar, Google pulls out a website from their index that best matches their search query and displays it in order of relevance to the query.
Optimised website pages in Google’s index is where we fit in. Our gurus apply technical tweaks, processes and content to your website, online business profiles and social media in order to satisfy the spiders’ requirements. This means that when the spiders crawl your website, they will find your site to be optimised and catalogue it accordingly within the index. If your website is optimised properly, it will start ranking better on Google’s search result pages and eventually we can help you get to page one of Google!
Why does it take so long to rank properly?
The signals the bots rely on from your social media accounts are also a factor which adds to the time it takes to rank properly. Unless your content suddenly goes viral (every digital marketer’s dream), social media platforms also take time to build and improve on. Community engagement is extremely important to Google, and the more your content is interacted with and shared, the more authoritative you look, and the better your chances for ranking high are.