What is SEO?
What is SEO?
SEO (Search Engine Optimisation) is what works to make your website the #1 search result on Google.
SEO works on making sure that your website covers as many of the ranking factors set out by Google as possible to make sure that your website is shown to your target audience. It will attract potential clients and help your business grow.
How does seo work?
01.
Google sends out bots which are called spiders that crawl websites on the web.
02.
These spiders identify pages that are adequately optimised and catalogue them in the Google index (much like files in a massive filing cabinet).
03.
When a website user searches a word or phrase on the Google search bar, Google pulls out a selection of websites from their index that best match the user query and displays them in order of relevance.
04.
Webpages and sites that feature great SEO will always outrank those that do not.
Our gurus apply technical tweaks, processes and content to your website, online business profiles and social media pages, that satisfy the changing Google requirements. This means that when the spider bots crawl your website, they will find that your pages optimised and catalogue it accordingly within the index. If your website is optimised properly, it will start ranking better on Google’s search result pages and eventually we can help you get to page one of Google!
Ranking results depends on various factors, such as:
Proper
keyword use
Quality
page content
On-page &
off-page SEO
Website structure
& maintenance
Link
Building
Proper
keyword use
Quality
page content
On-page &
off-page SEO
Website structure
& maintenance
Link
Building
And many more. Have a closer look here.
How does seo affect your business?
Being visible on the first page of Google when consumers are searching for services, products or information that relates to your business is simply good business sense. Having a visually great website is no longer good enough to garner leads or interest in your business, your website must be optimised to Google’s standards.
When we expertly optimise your website, it can easily outrank your businesses competition. By dominating the search results for your products or services you will automatically gain a higher click-through rate to your website which can turn into leads which turn into sales.
Why it takes time for a website to rank well?
The primary objective of Google is to give searchers the best answer to their search query. Google wants to offer the highest-quality search results that best answer the user’s search query. Search engines are built for the consumers who use them and not for businesses that appear on them.
There are more than 300 ranking factors that the search engine bots evaluate when crawling a website.
If your website satisfies these requirements, your webpage or site will be indexed accordingly. Our mission is to adhere to as many of these requirements as possible in the SEO of our clients’ websites. The more factors we fulfil, the better your ranking.
Why it takes time for a website to rank well?
The primary objective of Google is to give searchers the best answer to their search query. Google wants to offer the highest-quality search results that best answer the user’s search query. Search engines are built for the consumers who use them and not for businesses that appear on them.
There are more than 300 ranking factors that the search engine bots evaluate when crawling a website.
If your website satisfies these requirements, your webpage or site will be indexed accordingly. Our mission is to adhere to as many of these requirements as possible in the SEO of our clients’ websites. The more factors we fulfil, the better your ranking.
Other factors that affect duration to rank include:
The bots ‘watch’ how consumers behave on websites and how they react to the content before deducing if they are rank worthy or not.
If a website is younger than two years old, chances are it won’t rank high quickly.
Keyword research and quality content take time. Copywriting for SEO has become a time-consuming process as there are various checks that need to be applied before it can be placed online.
Link building demands quality thought and planning to generate high-quality or authoritative links.
Social platforms take time to build and improve on. Community engagement is extremely important to Google, and the more your content is interacted with and shared, the more authoritative you look, and the better your chances for ranking high are.
Why invest in seo
It is no secret that we rely on search engines for our curiosity and needs.
Whether the question is if there is an expert SEO specialist in your area, or why the chicken crossed the road, chances are high that you will rely on Google for the answers.
This is why ensuring that your website SEO is intact is so vital. You need it to be noticed by your potential clients, which in turn boosts your sales! Focusing on SEO can also be sustainable for your business, as when websites are well maintained for SEO they grow continuously and act as a steady stream of marketing for your business.
Get in touch with our gurus today to get your SEO ball rolling.
Get in touch with our gurus today to get your SEO ball rolling.