Most SEO companies will have you believe that secret formulas or magic recipes that they are in possession of, is the answer to your badly ranking woes. Nothing could be further from the truth. SEO is not a matter of cloak and dagger operations, it is based on technology, critical thinking, industry knowledge, applying SEO techniques and adjusting elements on and off a website’s page constantly. Reputable search engine optimisation agencies all do the same thing, it’s just that some are better at it than others. And by some, we mean us.
There are literally hundreds of technical aspects that affect page ranking, but for the benefit of a quick SEO crash course, here are the most popular ones: