SEO services are essential
36.5 million South Africans are active internet users, of which 34.93 million of these are active mobile internet users? That means roughly 64% of South Africans are looking for products or services on Google daily.
WHAT INFLUENCES YOUR WEBSITE RANKING?
A secure, Google friendly website
Your website needs to be secure, built well, built with a robots.txt file and a sitemap in order to be considered Google friendly. All these factors assist Google to authenticate your website and push it to users.
Fast page loading speeds
Your website should load ultra-quick on all devices in order to be ranked well. There are various factors that may be slowing down your website. This is why having constant maintenance is vital to remove and tweak factors that may be slowing it down.
Inbound, outbound, internal and no link farming is what we specialise in. Connecting reputable and already existing links to your webpage helps Google verify you as a credible source which helps push your page to the top.
If your content contains the proper placement of keywords, it will assist your website in ranking well. This is a tricky balance, as it is site and keyword dependant. Keyword stuffing, which is the overuse of a keyword, is a big turn off for Google and can cause it to penalise your website optimisation.
The fact is that the longer your website has been around, the better your chances of ranking well are. Though not all hope is lost for newer websites – this just takes a bit of our expertise!
Built for mobile
Websites that are responsive on mobile are clear rank winners. This counts for other browsers and devices as well. The more user friendly and responsive your website is across all platforms, the better it is for your ranking!
Headings, titles & descriptions
You will often hear the words meta and alt tags been thrown around in the SEO environment. Although refining your headings, titles and descriptions are only a few technical aspects of great SEO practices, it can make a significant difference to your ranking outcome.
RankBrain is Google’s very own AI algorithm which looks at signals such as content relevance, click through rates, time spent browsing a site and how fast users will leave your site. It then uses this data to determine which websites results are the best and pushes them forward.
Your page authority, or strength, is achieved by a combination of factors including properly crafted content, quality links and social signals. All of this works together to build your page authority which helps you rank higher on Google.
Google wants to see that your social media platforms have engagement. The better your social media platform engagement – the better your social signals are. Luckily, we offer social media services in conjunction with SEO.
SEO Page auditing
When we audit your website, we do so to focus on how to optimise individual elements of your website that will influence your ranking. An audit analyses how your current website stands against the best practises to use. We then use this information to start working on your new SEO strategy.
This auditing plan will help us compare your content to your competitors, see what changes need to be implemented, assess your website SEO efficiency, uncover any weaknesses and set future goals.