The impact of COVID-19 on SEO
Marketing is usually the first place to be downsized too, which is unfortunate as this can hurt the business brand, particularly in the longer term. Digital marketing, SEO and eCommerce have been clear winners during the time of COVID-19 as businesses quickly realised what they had to focus on to keep their heads above water.
Keeping a business afloat in such tumultuous waters, has proved to be difficult but not impossible. Companies that had an online store or shop bolted into their websites were able to trade with significantly less red tape than those who had physical stores. Quick thinking and critical changes had to be implemented for most businesses, ours included.
For 3 months we had an influx of contracts being altered to cut social media marketing budgets but their SEO contracts intact. We attribute this to the fact that SEO is a long-term investment and our hard work was paying off for our clients. Their websites were still maintaining good rankings and they appreciated what this meant. Cancelling a SEO contract mid-crisis would be digital suicide.’
In one US study undertaken by Search Engine Land, more than half of respondents indicated that SEO would remain the most important marketing aspect as the economy recovers. Marketing goals and budgets are expected to be significantly less in the future, but SEO remains important.
Many agencies, us included, realise how search will be impacted going forward. Search will be more important as consumers spend more time working, learning, interacting, and working from home. Local search especially will remain a critical aspect in SEO. Many consumers will now need services, businesses, or products within their local area as lockdown restrictions and regulations make movement tricky.
In a drive to support more local businesses in one’s area, local search will put smaller businesses on the map (excuse the pun). Businesses that have invested in SEO will reap these rewards and those who have been slow on the uptake of SEO services, will be enlisting these services very quickly.