The impact of COVID-19 on SEO
Now we propose that fine-tuning of SEO contracts take place. If your SEO agency is not taking the time to define your target audience with you, stop and ask yourself why. Your audience may have changed since the pandemic started and if this is the case, your marketing strategy should take this into account.
In a drive to support more local businesses in one’s area, local search will put smaller businesses on the map (excuse the pun). Businesses that have invested in SEO will reap these rewards and those who have been slow on the uptake of SEO services, will be enlisting these services very quickly.