The impact of COVID-19 on SEO
Marketing is usually the first place to be downsized too, which is unfortunate as this can hurt the business brand, particularly in the longer term. Digital marketing, SEO and eCommerce have been clear winners during the time of COVID-19 as businesses quickly realised what they had to focus on to keep their heads above water.
Keeping a business afloat in such tumultuous waters, has proved to be difficult but not impossible. Companies that had an online store or shop bolted into their websites were able to trade with significantly less red tape than those who had physical stores. Quick thinking and critical changes had to be implemented for most businesses, ours included.
In one US study undertaken by Search Engine Land, more than half of respondents indicated that SEO would remain the most important marketing aspect as the economy recovers. Marketing goals and budgets are expected to be significantly less in the future, but SEO remains important.
Now we propose that fine-tuning of SEO contracts take place. If your SEO agency is not taking the time to define your target audience with you, stop and ask yourself why. Your audience may have changed since the pandemic started and if this is the case, your marketing strategy should take this into account.
In a drive to support more local businesses in one’s area, local search will put smaller businesses on the map (excuse the pun). Businesses that have invested in SEO will reap these rewards and those who have been slow on the uptake of SEO services, will be enlisting these services very quickly.