Frequently asked questions in SEO

SEO as a marketing tool is often confusing to the lay person. Here we answer many of the most common questions that we encounter from our customers.

What are keywords, and why do they matter?

Keywords are the most important words or phrases in a website’s content, and it is these words or phrases that make it possible for people to find a website via a search engine. A well optimised website is one that in a sense “speaks the same language” as its prospective viewers. This means that you have to know which words or phrases your potential customer will be using when searching for your product and/or service online.

To establish and agree on these keywords, our first priority is to understand your business and your marketing goals. The outcome of this exercise is a draft keyword set which is tested in our detailed research. Through the research process, we produce a detailed set of keywords that are currently popular in search and therefore offering traffic to our customer.

Following a further round of discussions, we then incorporate the agreed keywords into your website content, add our SEO techniques into the mix and before long your website will be ranking on those keywords, helping you to garner the existing search traffic on the Internet on that keyword set.

What do search algorithms involve and why do they matter?

In essence, search algorithms are computer processes and formulas that answer the search phrases submitted into search engines. After a search query is submitted, a search engine processes these phrases to deliver a set of answers by presenting a list of websites in order of its relevance to the search.

Search algorithms look for certain elements on a website when determining its rank on search results. These elements include the keywords on a page, the number of keywords on a page, the “freshness” of the site’s content, etc. To make things trickier, search engines such as Google are constantly updating their algorithms, which means that professionals need to stay on top of developments and adapt their SEO strategy in reaction to such algorithm updates.

The team at The SEO Guru are constantly researching and adapting to search algorithm changes, which means we will continually be adapting your website’s content and keywords. All of these activities will allow us to keep your website’s ranking as high as possible.

How long will it take to see results from my SEO campaign?

There are a number of different factors that will contribute to how quickly (or how slowly for that matter) you will see results from your campaign. Some of these factors include:

  • The amount of content on your website
  • The quality of the content on your website
  • How well your website’s content resonates with its visitors
  • How big or how small your website is
  • How strong or how weak your domain authority is

The fact is, if your website is large, well established, well optimised and gets “crawled” frequently by search bots, you will see results faster. How quickly you will see results also depends how long you have been in the “SEO game”. Newcomers tend to wait longer to see results than their better established counterparts. On average, it will take anywhere from one to three months to see significant results.

What is the difference between organic and paid search results?

When you perform a search on the Internet via a search engine, you will get an array of results in response. Within these responses, there are two kinds of search results, namely organic search results and paid search results.

Organic search results are the results that come up according to how relevant it is to your search query, in other words, the web page listings that most closely match your search query will be listed from top to bottom, from most relevant to less relevant.

Paid search results basically come down to being advertisements in the sense that the website owners purchase the given space on a pay-per-click basis.

Why shouldn’t I just rely on Pay-Per-Click (PPC) advertising?

Research has shown that, even though PPC advertisements (paid search results) appear at the very top of a search results page, only around 40% of users routinely click on them. It has also been found that organic search results lead to many more sales (as much as 10 times more) for the websites concerned.

Although a PPC advertising campaign begins instantly the moment you pay for it, it also disappears the moment you stop paying, or when your funds run out. PPC is also very vulnerable to sabotage from competitors who want to undermine your PPC campaigns through so called “click fraud”. Organic search results (backed by SEO), on the other hand takes longer to show results, but when results are achieved they are stable as long as SEO efforts are maintained.

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