In order for a website to rank anywhere on search engines, regardless of how beautifully designed or creatively laid out it is, it must make use of a technique known as search engine optimisation (SEO). If you are scratching your head, wondering what this internet jargon means, SEO refers to any and all activities which elevate and improve the ranking of your website on search engines – that is, where in search engine results your business’s website appears. For example, Google (one of the world’s most-used search engines) will only display results which it considers authoritative (meaning, showing important information) and relevant. We employ a combination of expert tricks and techniques to achieve this result for your company, such as designing a well-thought out website and implementing professional SEO strategies that suit the needs of your specific website, business and industry.
The SEO Guru team makes use of a variety of professional techniques, including:
• Targeted keyword research which identifies the most relevant, traffic-dense keywords on the internet
• Utilising this information by incorporating these specific keywords into your website, to create the perfect keyword density and consistency which establishes your company as an authority
• Working on and enhancing the coding elements and “backend” of your website with the most respected SEO components in the industry
• Successful link building
• Professional, up-to-date management of your social media platforms.
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