SEO as an online marketing tool is often confusing. Here we answer some of the most frequent questions that we encounter from our customers
What are keywords,
and why do they matter?
Keywords are the most important words or phrases in a website’s content, and it is these words or phrases that make it possible for Google to index your website, and then for people to find your website via a search engine. This means that you must know which words or phrases your potential customer will be using when searching for your product and/or service online.
To establish and agree on these keywords, our priority is to understand your business and your marketing goals. The outcome of this exercise is a draft keyword set which is tested in our detailed research. Through the research process, we produce a detailed set of keywords that are currently popular in search and therefore offering traffic to our customer. We then incorporate the agreed keywords into your website content, implement important SEO techniques, and before long your website will be ranking on those keywords, helping you to garner the existing search traffic on the Internet.
What do search algorithms involve and why do they matter?
Search algorithms are computer processes and formulas that answer the search phrases submitted into search engines. After a search query is submitted, a search engine processes these phrases to deliver a set of answers by presenting a list of websites in order of its relevance to the search.
Search algorithms look for certain elements on a website when determining its rank on search results. These elements include the keywords, the site’s content, etc. Search engines such as Google are constantly updating their algorithms, which means that professionals need to stay on top of developments and adapt their SEO strategy in reaction to these updates.
We are constantly researching and adapting to search algorithm changes, which means we will continually be updating your website’s content and keywords to keep your website’s ranking as high as possible.
How long will it take to see results from my SEO campaign?
There are several factors that will contribute to how quickly (or how slowly for that matter) you will see results from your campaign. Some of these factors include:
On average, it will take anywhere from three to six months to see noteworthy results, but it can be sooner.
What is the difference between organic and paid search results?
When you perform a search on the Internet via a search engine, you will get an array of results in response. Within these responses, there are two kinds of search results, namely organic search results and paid search results.
Organic search results are the results that appear according to how relevant it is to your search query, in other words, the web page listings that most closely match your search query will be listed from top to bottom.
Paid search results are advertisements in the sense that the website owners purchase the given space on a pay-per-click basis.
Why shouldn’t I just rely on Pay-Per-Click (PPC) advertising?
Research has shown that even though PPC advertisements (paid search results) appear at the very top of a search results page, only around 40% of users click on them. It has also been found that organic search results lead to many more sales (as much as 10 times more) for the websites concerned.
Although a PPC advertising campaign may show instant results, it also disappears the moment you stop paying. Organic search results (backed by SEO), on the other hand takes longer to show results, but when results are achieved they are stable, and much more rewarding, if SEO efforts are maintained.